Tools we actually recommend.
A hand-picked kit of genuinely useful tools for small businesses, the honest, fair ones we’d use ourselves.
Get a free quote →Your free starter kit
Own Your Marketing, Starter Kit
Our flagship free guide: a plain-English, 25-point checklist to build a marketing setup you actually own, domain, list, data and all. Plus a LOVE checklist for your own site.
Get the free kit →All free guides →
The essentials, at no cost
Google Business Profile
Show up on Google Maps and local search. Free, and non-negotiable for a local business.
Free →Google Search Console
See how you show up on Google and fix what’s holding you back.
Free →Google Analytics
Know which pages and channels actually bring you enquiries.
Free →Canva
Design social posts, flyers and more, a generous free tier.
Free tier →Meta Business Suite
Manage your Facebook & Instagram in one place.
Free →CapCut
Free, capable video editing for reels & social, templates and captions built in.
Free →Unsplash
Beautiful, free-to-use stock photos for your site and posts.
Free →ChatGPT
A free AI assistant for first drafts, ideas and rewrites, then you make it yours.
Free tier →HubSpot Academy
Genuinely good, free courses on marketing and sales.
Free →Tools you keep, no rent, no lock-in
WordPress
The open-source platform that runs a third of the web. Own your site.
Open source →Listmonk
Self-hosted email, own your list, pay cents per send, not per contact.
Open source →Plausible / Matomo
Privacy-friendly analytics you control, without Google.
Open source →Cal.com
Open-source scheduling, let clients book you, no Calendly rent.
Open source →Plugins we stand by
The honest, open-source and free-tier WordPress plugins we’d happily set up on your site, no ads, no nags, no lock-in.
The SEO Framework
Clean, fast SEO with no ads and no nags, the values-first alternative to Yoast.
View plugin ↗WP Mail SMTP
Make your site’s email actually deliver, free, and you keep your own sending identity.
View plugin ↗UpdraftPlus
One-click backups you control and can restore anywhere. A real, functional free tier.
View plugin ↗Botpress
A lovely, ethical chatbot platform, visual flows and real integrations when you’re ready for a full-featured bot.
View plugin ↗Complianz
Privacy & cookie consent done honestly, AU & GDPR aware, with a solid free tier.
View plugin ↗Services we trust
Lawpath
Legal · referralFast, affordable online legal for small business, contracts, company set-up, trademarks and compliance. We use them for our own legals.
Visit Lawpath ↗
Anthropic Claude
Writing helpA careful assistant for first drafts, research and rewrites when you are stuck on the blank page. Useful for a starting point; you still put it in your own words.
About Claude ↗
WordPress.com
HostingThe managed WordPress host this very site runs on, secure, reliable, and you always keep ownership of your content.
Visit WordPress.com ↗
Tweed Valley Accounting
Our accountantsDown-to-earth, genuinely helpful small-business accounting in Murwillumbah, NSW, the lovely team who keep our books straight.
Find them ↗The paid tools that treat you right
Xero
Cloud accounting built for AU small business. Local, institution-grade.
Reputable →Stripe
Simple, fair online payments that just work.
Reputable →Notion
One place for notes, docs and plans. Generous free tier.
Free tier →Zapier
Connect your apps and automate the busywork.
Free tier →