Resources
This page contains a list of products we encourage our clients to use in their businesses to give them a flexible platform to get leads and generate sales online.
Feel free to use and share these links, we may receive a small commission if you purchase, but it does not influence the price you pay for the product or service.
We always like to hear from our site visitors, so feel free to contact us and follow us on Facebook!
Social Media Platforms
Platform | Primary Usage | Advertising Model | Approx. Number of Users |
---|---|---|---|
Connect and share with friends and family, content sharing | Pay-Per-Click (PPC) and display ads | Over 2.8 billion | |
YouTube | Video sharing and streaming | Skippable video ads, display ads, sponsored content | Over 2 billion |
Instant messaging and voice/video calling | None (part of Facebook Ads ecosystem) | Over 2 billion | |
Photo and video sharing, visual storytelling | Instagram Ads (photo, video, carousel, story, explore ads) | Over 1.2 billion | |
Messaging, social networking, mobile payments | Pay-Per-Click (PPC) and Moments Ads | Over 1.2 billion | |
Professional networking and B2B connections | Sponsored content, sponsored InMail, display ads | Over 774 million | |
TikTok | Short-form video sharing, creative content | Self-serve ads platform, sponsored challenges | Over 689 million |
Real-time news, microblogging | Promoted tweets, accounts, trends | Over 353 million | |
Snapchat | Photo and video messaging, Stories | Vertical video ads, sponsored lenses, discover ads | Over 293 million |
Visual discovery, idea sharing | Promoted pins | Over 459 million |